Sunday 14 July 2013
INTERNET MEDIA VERSES TRADITIONAL MARKETING
Internet media is gaining popularity day by day. People from all sort of industries
are attracted towards this new media. Hence in this paper we have discussed
merits of internet media over traditional marketing. This study will help
entrepreneurs to break the stigma of costly traditional media. Traditional marketing
is loosing charm due to lack of adaptability, high cost and stereotyping, while
internet marketing is blossoming with ideas and innovations with minimal cost.
Traditional media of advertising is losing its charm since the advent of internet.
Earlier people used to read news paper in the morning to get news updates, news
are now circulated through internet. All big news channels have their websites and
they are providing live information within seconds of events. Earlier people used
to watch Television in evening hours with family and friends. But now everybody
wants a space and choices are different. So people like to watch anything and
anytime, the facility which is better provided by internet. Marketing depends on
clients hence in this internet savvy world people want to sell their products on
internet and people want to buy on internet. See the example of google advertising
data-There are now over 3 billion searches per day and 40% of users search by
locality. 43% of all Google searches return a local result many of which did not
specify a location.82% of customers searching locally take action immediately.[1]
Here in this paper we want to explore the edge of Social Media Marketing over
Traditional Marketing.
are attracted towards this new media. Hence in this paper we have discussed
merits of internet media over traditional marketing. This study will help
entrepreneurs to break the stigma of costly traditional media. Traditional marketing
is loosing charm due to lack of adaptability, high cost and stereotyping, while
internet marketing is blossoming with ideas and innovations with minimal cost.
Traditional media of advertising is losing its charm since the advent of internet.
Earlier people used to read news paper in the morning to get news updates, news
are now circulated through internet. All big news channels have their websites and
they are providing live information within seconds of events. Earlier people used
to watch Television in evening hours with family and friends. But now everybody
wants a space and choices are different. So people like to watch anything and
anytime, the facility which is better provided by internet. Marketing depends on
clients hence in this internet savvy world people want to sell their products on
internet and people want to buy on internet. See the example of google advertising
data-There are now over 3 billion searches per day and 40% of users search by
locality. 43% of all Google searches return a local result many of which did not
specify a location.82% of customers searching locally take action immediately.[1]
Here in this paper we want to explore the edge of Social Media Marketing over
Traditional Marketing.
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